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In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?
What can you do to not be that person with a weird, flash website?
It’s best to enlist the help of a professional designer. Yet, if you feel brave enough to conquer the laws of design, remember these rules.
A modern website needs to be designed for the modern browsers. Not only does a cleaner site create a better user experience, it also improves its functionality.
I don’t need to tell you that a lot of site traffic will come from mobile devices. If your website is still not responsive, you have to take care of that right now.
Be clear on what mood and impression you want to project, and what color palette will help you achieve that. Select a palette, and stick with it.
Select a font that will complement your overall imagery and that will be easy to read. Please don’t use Comic Sans or Times New Roman.
Just because you’ve got so much space on a screen, doesn’t mean you have to use it all. Nicely space out text and images, and employ the power of white space. It makes reading easier and creates an overall pleasurable experience…
Your navigation should be as minimal as possible. You neither want, nor need every single page to be represented under the navigation tree. Instead, it might be a clever idea to have a general page underneath each option that further directs traffic with various links or buttons.
When people visit your website for the first time, make sure you screen them out with a clear mission or even a slogan right up front. This way, only people, who are looking for the types of information you provide, will stick.
It’s ok to have varied interests and be knowledgeable in more than one topic.
Provide value all the time. Provide value with your blog, your online sales and your copy that not only sells but educates. Make visitors want to stay on your website for as long as possible.